In June the NET-A-PORTER Labs team volunteered their services at Edit Amplify’s “Youth Tech” event hosted at the Google Campus, London. Leaders in the fields of Technology, Digital and Design were invited to share an insight into their day-to-day work with 13-14 year old students from Little Ilford High School in Newham. The aim of the event was to excite students about a career in technology, offer an opportunity to talk directly to employers and help inform their course choices over the coming years.
The day consisted of four workshops: monetising mobile apps, 3D printing, responsive design and user experience design – followed by a panel debate hosted by Dexter Dash, TEDx Square Mile‘s organiser.
As hosts of the UX Design workshop we challenged the students to improve a particular feature on our site – taking into account real user feedback. The teams used many, many Post-it notes to capture the customers’ frustration points and areas for improvement. Then new designs were drafted as wireframes and presented to their peers to mass applause :)
We were delighted to see how quickly the students took to the task. Many showed an instinctive appreciation for good design and it was fun explaining how it impacts the user experience with real-world examples. They contributed some amazing and surprising ideas and were not afraid to challenge the status quo.
The event was organised by Edit Amplify, a new social venture that aims to inspire as many young people as possible so that they can thrive in the rapidly growing UK Digital Economy. The organisers were inspired by research that suggests young people are 5 times more likely to get a job if they come into contact with employers 4 or 5 times during their education  and that the proportion of GDP accredited to the Digital Economy is expected to grow by 50% in the UK between 2010 and 2016 .
We are thankful to Edit Amplify for the opportunity to share a little bit of the joy we have innovating and challenging ourselves!